Google has in the last 24 hours announced having updated its algorithm . This update, deployed on May 4, 2020 in the midst of a confinement period, risks taking all companies off course. This may affect your company’s ranking in search results . SEO services in Lahore a digital agency explains everything.
Google updates now called “Core Updates” occur several times a year . However, their effects can be more or less important. Sometimes, minor updates are barely noticeable to SEO professionals in communication agencies. In view of the announcement made by Google on the update called “the May Core Update” , it may well be that SEO professionals are in the presence of a major update with potentially devastating effects for all sites. web not optimized in the rules of art.
An update in the midst of the Covid-19 crisis
It is in this extremely complex context for companies present on the Internet that Google’s announcement intervenes. It was on the night of May 4 to 5 that the firm announced a major update without announcing the terms. This update may take up to two weeks before being effective across the globe. It may still be time for your business to check your website best practices with your provider (if you don’t have one, we’re open!)
This Covid-19 context comes at the wrong time for two reasons. While most digital companies work with small staff, drops or gains in your website’s position may not be noticed quickly enough by your SEO experts . Also the impact of this major update could be difficult to identify by the webmaster due to the research intentions having drastically changed during this period.
With the Covid-19 health crisis, a new Internet user behavior is emerging
With the Covid-19 health crisis as well as the confinement decreed in many countries around the world, the activity of people online has increased considerably . Between the change in behavior vis-à-vis the use of the Internet and the new ways of searching on Google, everything suggests that the impending update will have an effect on a large number of search results . Local news pages, both on social networks and on websites, have become the trends in web data consumption. Also internet research on the coronavirus has exploded. The word “flour”, for example, saw its requests explode in March!
Google thus seems to demonstrate its striking power as well as its adaptability to this Coronavirus crisis . Strike force through widespread deployment of an update across the globe. Strength of adaptation by the capacity that Google will demonstrate to manage new requests from users in an unprecedented context.
What to do for the SEO of your website?
It is for SEO professionals to focus on the issue as a priority. An update announced by Google is never to be taken lightly. First of all, it seems essential to see if traffic movements on your website have taken place . In particular, you can use the Google Search Console or the Google Analytics tool to see these changes. A software of the SeeYourRank type then seems suitable.
If your pages are already referenced and your website is affected by a change in Google ranking, it is strongly recommended that you do nothing at first . Indeed, the slightest change could harm the natural referencing of your website. Once the contributions of this major update have been clarified, your communications agency will be able to advise you on the process to follow to regain lost positions.
The best way to avoid falling victim to Google updates is anticipation . Indeed, with the work of a web agency specializing in SEO, you will not take the risk of SEO errors. Your Google position can then only be slightly impacted in the event of an update.
The Global Digitize 